10 years in CPA marketing
For years, we bought traffic with our own money and earned only the margin between the payout and the cost per order. That's why we measure net profit, not how much budget we've spent.
We create ads that make cold traffic profitable at scale
We produce 750+ video ads a month, find winning angles, and keep your CPA on target
Our flagship partnership
How we scaled an EU e-commerce project from 0 to €1.2M in annual ad spend while keeping CPL at €3.05
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Three years of growth with one partner, 13 EU countries and everyday categories — automotive, beauty and home — with an average order value of €25–€35.
The key to a low cost per order at this scale is how quickly you develop and test ideas, not how you tweak ad settings.
Over the course of the project, we tested 350+ products and built 12,000+ landing pages.
Our case study takes you behind the scenes: how we select products, generate 750+ AI creatives a month and improve website conversion across markets.
Read the case studySCROLL-STOPPING. CLICK-DRIVING.
Reach cold audiences with ads they can't scroll past
Boring ads cost too much. We create concepts that grab attention in the first few seconds and lead people to a purchase.
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We learned the hard way — with our own money on the line
750+ creatives every month
Effective scripts rarely come from guesswork. With AI and automation, we uncover the audience's hidden triggers, desires and language to generate scripts that work.
Our own software and AI infrastructure
We've built in-house tools, from creative analytics — our own alternative to Motion — to a direct gateway to generative models. One dashboard shows us which videos are ready for new markets, while our production setup lets us make videos without studio costs.
FAQ
Straight to the point.
What does KRU do?
We build a performance creative pipeline for e-commerce. We handle the full cycle: research your product and audience, develop concepts, write scripts, generate AI-powered video ads and track performance. We skip actor castings and studio shoots, so we deliver fast and at high volume.
Why don't you name the projects and stores on the site?
In performance marketing, winning angles are best kept private. As soon as a successful product appears in a public case study, dozens of smaller players start copying its ads and landing pages. The videos on this site therefore feature products that either didn't work for us or are nearing the end of their run and that we don't plan to continue promoting.
How do you work with clients?
- Creative production only (for your media buying team): you run the ads while we deliver fresh videos every week and scale winning creatives with new hooks and angles.
- Full-service partnership (creatives, landing pages and our media buying): we plug into your product as an external marketing team and handle the entire customer acquisition funnel from start to finish.
How many projects do you handle at once?
We focus on a small number of projects. We've been growing with our main EU partner for three years, and that approach delivers the strongest returns. One-off jobs spread us too thin: the real value comes from working together over time.
How much do your services cost?
Pricing depends on the format and monthly volume. For creative production, we work on a fixed monthly retainer (minimum 2–3 months) or a retainer plus a performance bonus. For full-service partnerships, we're open to splitting testing costs and working on a CPA (cost per confirmed order) or profit-share basis.
Do you guarantee we'll scale in the first month?
No. Anyone promising a guaranteed ROAS or a winning video in week one is misleading you: early results depend on testing and ad platform algorithms. We guarantee fast testing and 100% commitment from our team. We don't lock you into annual contracts. If the economics don't add up in the first month, we'll be the first to suggest pausing.
How quickly can you start, and how often do you deliver videos?
Product research, market analysis and the first concepts and scripts take 5–7 days from kickoff. After that, we deliver launch-ready videos every week to keep your campaigns moving.
How do we get started?
We won't take up your time with hour-long presentation calls. Leave a link to your product and your contact details in the form. We'll research your niche and current ads, then reach out via Telegram, WhatsApp or email with focused questions and a concrete plan.